|Marketing is one of the fastest growing job sectors in the United States, which means people with marketing degrees are always in high demand by employers.
Having a marketing degree qualifies you for numerous jobs and careers within the field, so not only is it an ever expanding field with constant demand for marketing professionals and experts.
But there is also a huge range of completely different jobs within the marketing job sector, allowing for a complete change of scenery without any drastic career moves.
What Is A Marketing Degree?
A marketing degree is a high level qualification that focuses on the marketing side of the business world, not to be confused with just the advertising side.
When completeing your degree, you will have to explore the full marketing mix which contains advertising, brand management, market research and public relations.
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Most degrees are simply qualifications on a fancy piece of paper and a constant reminder of student debt but a marketing degree is a guaranteed job, since 95% of people in the US with a marketing degree are employed, proving that a degree in marketing is much more than a nice qualification, it is also constant job security.
Though it differs from college to college, most marketing degrees will require three to four years of study to complete, with the usual holidays breaking up each year. In terms of cost, it varies depending on what college you apply for and also if you have been able to get any sort of scholarship to support your education.
Marketing Degree Salary
Marketing is one of the highest paying career sectors, the entry level positions offer a higher than average salary and the opportunity for job advancement and salary increase is huge.
Entry Level Marketing Salary
The national average salary in the United States for entry level marketing jobs is approximately $60,000 per year and national employment level of people with marketing degrees is 95%.
Salary by Location
Salary for a marketing job is hugely dependent on where you are working, for example a marketing manager in New York may earn $150,000 annually, however the same position but in California could be as low as $100,000 per year.
Advancements and Promotion
There are plenty of promotion and advancement opportunities in marketing, with Marketing Manager being a top job that people can attain with 5 years of earning a degree in Marketing. The average annual salary for a Marketing Manager across the US is $126,190 according to BLS.gov.
What Can You Do With A Marketing Degree?
A marketing degree offers an extremely wide choice of jobs and careers to pursue, not only can you explore the world of marketing but you can also apply for most jobs in the business field, as a marketing degree is a MBA/Masters of Business Administration.
Having such an all encompassing degree means you’ll never be stuck on one career path, if you try and dislike one job then there are millions more to choose from, something that can’t said for most degrees available today.
Careers and Jobs with a Marketing Degree
There are four man sub-fields within marketing that offer a diverse range of jobs and career paths. The flexibility of a marketing degree means you can work in numerous sub-fields if you ever feel like trying a new challenge or working in a different environment.
Advertising – Advertising and marketing after often confused as being the same thing but advertising is one part of marketing, although the most well known one. Advertising involves anything and everything you publicise and promote something
Brand Management – Arguably the most important part of marketing, brand management is the process of setting yourself apart from competitors and growing an image that you think will make you as successful as possible.
Market Research – Market research is almost self explanatory. It requires you to analyse and investigate your competition in the market and the customers you’re selling to. Working out demographics, buying habits and also uncovering hidden business opportunities.
Public Relations – Whenever you see a representative of a company talking to the press, the media, the general public or to employees, that is public relations. It is simply keeping people in and outside of your business informed or happy.
Why Choose a Degree in Marketing?
When people decide what degree to take, there are a lot of factors to consider, with the most important factors being job availability, job security and salary. A marketing degree is one of the only degrees that guarantees all three and here is why.
Job Availability – Marketing is a rapidly expanding industry, it is a necessity for any business or group to market themselves to gain awareness so people with marketing experience and knowledege are always high in demand.
Job Security – In marketing you are far more likely to be head hunted or wanted by a competitive company than be sacked or laid off, simply because there are usually more positions than marketers available.
Salary – An entry level marketing job boasts a salary of $60,000 and within five years most marketing graduates can become marketing managers, a job that has a national average salary of $126,190.
So what is stopping you? Marketing is one of the few career choices that presents a constant new, exciting challenge and will push you enough to fulfil your potential and have an extremely successful working life.
What Marketing Degrees Are Available?
There isn’t a single marketing degree, there are several different degrees available that are based on varying levels of difficulty and experience. We currently recommend choosing from one of the four options below, as they are all highly valued by employers.